Microsoft Aims To Win Back Fans With Authentic Game Footage At Xbox Showcase
Portfolio Pulse from Franca Quarneti
Microsoft's Xbox Marketing VP Aaron Greenberg announced that the upcoming Xbox Showcase will feature authentic game footage, with no reliance on full CG trailers. The company will also not adhere to the previous rule of showcasing only games set to release within 12 months.
June 06, 2023 | 7:57 pm
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POSITIVE IMPACT
Microsoft's Xbox Showcase will feature authentic game footage, potentially winning back fans and boosting the company's gaming segment.
Microsoft's decision to showcase authentic game footage and not rely on full CG trailers can help win back fans who were disappointed by deceptive game trailers in the past. This move can potentially boost the company's gaming segment by attracting more customers and increasing sales.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 100