Lululemon Renews Contract With Xponential Fitness, Boosts Customer Offering
Portfolio Pulse from Lekha Gupta
Lululemon Athletica (LULU) and Xponential Fitness (XPOF) have renewed their partnership to expand digital workout offerings on the lululemon Studio platform. The deal will increase the number of workouts from Pure Barre, Rumble, AKT, and YogaSix, catering to customers seeking hybrid fitness options.
June 06, 2023 | 3:36 pm
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POSITIVE IMPACT
Lululemon's renewed partnership with Xponential Fitness will expand digital workout offerings on the lululemon Studio platform, catering to customers seeking hybrid fitness options.
The renewed partnership with Xponential Fitness will enhance Lululemon's digital workout offerings, catering to the growing demand for hybrid fitness options. This could attract more customers and potentially boost LULU's revenue in the short term.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Xponential Fitness's renewed partnership with Lululemon will increase the number of workouts from Pure Barre, Rumble, AKT, and YogaSix on the lululemon Studio platform.
The renewed partnership with Lululemon will allow Xponential Fitness to showcase more of its workouts on the lululemon Studio platform, potentially increasing its brand visibility and attracting more customers. This could have a positive impact on XPOF's revenue in the short term.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100