Over 4,000 Items - Victoria's Secret Lingerie & Apparel Available In Amazon Stores
Portfolio Pulse from Shivani Kumaresan
Victoria's Secret & Co (VSCO) and Amazon (AMZN) have expanded their collaboration, with over 4,000 items from Victoria's Secret and PINK now available on Amazon Fashion. This marks the first time Victoria's Secret lingerie and apparel styles are available through a retail partner in North America.

June 06, 2023 | 2:48 pm
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Amazon expands collaboration with Victoria's Secret, offering over 4,000 items from the brand on Amazon Fashion, marking the first time Victoria's Secret is available through a retail partner in North America.
The expanded collaboration with Victoria's Secret will enhance Amazon Fashion's product offerings and attract more customers. As the first retail partner for Victoria's Secret in North America, Amazon could see increased traffic and sales in its fashion segment.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80
POSITIVE IMPACT
Victoria's Secret expands collaboration with Amazon, making over 4,000 items available on Amazon Fashion, marking the first time the brand is available through a retail partner in North America.
The expanded collaboration with Amazon will increase Victoria's Secret's product visibility and reach, potentially boosting sales. As this is the first time the brand is available through a retail partner in North America, it could attract new customers and drive revenue growth.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100