Facebook Rules Social Media Kingdom, But Elon Musk Has A Tweet Up His Sleeve
Portfolio Pulse from Ananya Gairola
Elon Musk responded to Twitter's lower ranking in monthly active users, stating that the platform ranks higher when assessed by total user-hours per month. Digital intelligence company Similarweb supported this claim, showing Twitter ranking third in terms of website traffic over the last three months.
June 06, 2023 | 6:57 am
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Facebook-parent Meta Platforms Inc. dominates the social media market, but Twitter's higher user-hours and website traffic could pose a challenge.
Although Meta dominates the social media market with three out of the top five platforms in terms of monthly users, Twitter's higher user-hours and website traffic could indicate a more engaged user base. This may pose a challenge to Meta's dominance, but it is not clear how significant the impact will be in the short term.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 80
POSITIVE IMPACT
Similarweb Ltd. supported Elon Musk's claim that Twitter ranks higher in terms of website traffic, potentially boosting the company's credibility.
Similarweb's data on social media platforms' website traffic supports Elon Musk's claim that Twitter ranks higher in this metric. This could boost the credibility of Similarweb's digital intelligence services, potentially having a positive impact on the company's stock price in the short term.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 50