WWE Announces Twitch Partnership, Unveils New Viewing Experience
Portfolio Pulse from Mohit Manghnani
WWE has announced a multi-year partnership with Amazon-owned Twitch, marking the return of the official WWE channel and various WWE Superstar channels. The partnership will provide exclusive content, backstage interviews, and an immersive backstage experience for fans.

June 05, 2023 | 5:10 pm
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POSITIVE IMPACT
Amazon-owned Twitch's partnership with WWE could attract more viewers to the platform, potentially increasing ad revenue and user base.
The partnership with WWE could bring more viewers to Twitch, which may result in increased ad revenue and an expanded user base for the platform. This could have a positive impact on Amazon's overall revenue.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 75
POSITIVE IMPACT
WWE's partnership with Twitch will provide exclusive content and immersive experiences for fans, potentially increasing viewer engagement.
The partnership with Twitch will allow WWE to offer exclusive content and immersive experiences to fans, which could lead to increased viewer engagement and potentially higher revenues from advertising and subscriptions.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100