Can Forrester's Decisions Bundle Reverse Subscription Slowdown? This Analyst Thinks So
Portfolio Pulse from Shivani Kumaresan
Barrington Research analyst Vincent A.Colicchio has assigned an Outperform rating on Forrester Research Inc (NASDAQ:FORR) with a price target of $32. The company introduced Forrester Decisions, a new subscription-based research product bundle in August 2021, which is expected to replace all legacy research subscription contracts by the end of 2024. However, research subscription bookings slowed in Q1/23 due to economic headwinds, client losses, and longer sales cycles for Forrester Decisions.
June 05, 2023 | 5:44 pm
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Forrester Research Inc receives an Outperform rating from Barrington Research analyst with a $32 price target. The company's Forrester Decisions product is expected to replace legacy research subscriptions by 2024, but bookings slowed in Q1/23.
The Outperform rating and $32 price target assigned by the analyst indicate a positive outlook for FORR. The introduction of Forrester Decisions, which is expected to replace legacy research subscriptions by 2024, shows the company's commitment to innovation and growth. However, the slowdown in bookings in Q1/23 due to economic headwinds, client losses, and longer sales cycles for Forrester Decisions may cause short-term volatility. The analyst's expectation of a strong rebound in CV growth in the second half of 2024 suggests a positive long-term outlook.
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