National CineMedia Announces New Long-Term Advertising Agreement With Regal Cinemas
Portfolio Pulse from Benzinga Newsdesk
National CineMedia (NCM) has announced a new long-term advertising agreement with Regal Cinemas, reaffirming NCM's position as the dominant player in cinema advertising.

June 05, 2023 | 12:27 pm
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National CineMedia's new long-term advertising agreement with Regal Cinemas strengthens its position in the cinema advertising market.
The new long-term advertising agreement with Regal Cinemas solidifies National CineMedia's position as the dominant player in cinema advertising. This partnership is likely to increase NCM's revenues and market share, positively impacting its stock price in the short term.
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