Get Ready For Apple's WWDC: Software Updates and First New Significant Product In a Decade
Portfolio Pulse from Anusuya Lahiri
Apple Inc is set to showcase its VR headset at its annual developer conference, marking its first significant new product in nearly a decade. The headset has been in development for seven years and is expected to cost $3,000. Apple will also refresh the software on its various hardware platforms and launch new Mac laptops.

June 05, 2023 | 12:51 pm
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POSITIVE IMPACT
Apple is unveiling its VR headset at its annual developer conference, marking its first significant new product in nearly a decade. The headset is expected to cost $3,000 and may reignite interest in the VR category.
The unveiling of Apple's VR headset marks a significant milestone for the company, as it is their first major product in a decade. The high price point and potential to reignite interest in the VR category could lead to increased demand for Apple's products and services, positively impacting AAPL stock in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Apple's VR headset is expected to cost $3,000, significantly higher than Meta Platforms Inc's most expensive Quest Pro headset at $1,000.
Apple's entry into the VR market with a high-priced headset could pose a threat to Meta Platforms Inc's dominance in the space. The significant price difference between Apple's headset and Meta's Quest Pro headset may lead to increased competition and potentially impact META stock negatively in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50