IGT Signs Ten-year Licensing Agreement With Sony Pictures Television;
Portfolio Pulse from Benzinga Newsdesk
IGT has signed a ten-year licensing agreement with Sony Pictures Television, securing exclusive rights to the Wheel of Fortune brand across gaming, lottery, iGaming, iLottery, and non-exclusive rights for free-to-play social casinos. The contract runs from January 1, 2025, to December 31, 2034.
June 05, 2023 | 10:49 am
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IGT's ten-year licensing agreement with Sony Pictures Television for exclusive rights to the Wheel of Fortune brand could boost its gaming and lottery offerings.
IGT's exclusive rights to the Wheel of Fortune brand will likely enhance its gaming, lottery, iGaming, and iLottery offerings, attracting more customers and potentially increasing revenues. The long-term agreement also provides stability for IGT's product portfolio.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Sony Pictures Television's ten-year licensing agreement with IGT for the Wheel of Fortune brand could generate additional revenue for the company.
The licensing agreement with IGT will likely generate additional revenue for Sony Pictures Television through royalties and fees. However, the impact on Sony's overall financial performance may be limited, as the company has a diverse range of products and services.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 100