Meet The Irish Town Uniting To Keep Smartphones Out Of Primary School Kids' Reach
Portfolio Pulse from Ananya Gairola
Parents in the Irish town of Greystones have implemented a voluntary no-smartphone code for primary school children, with Ireland's health minister suggesting it as a national policy. This move could impact smartphone manufacturers like Apple, Alphabet, Samsung, and Lenovo.

June 05, 2023 | 10:16 am
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NEGATIVE IMPACT
The no-smartphone code in Greystones, Ireland, could impact Apple's iPhone sales among younger demographics.
As 87% of US teenagers own an iPhone, the no-smartphone code in Greystones could lead to reduced sales among younger demographics if adopted more widely. However, the impact is limited to a single town currently.
CONFIDENCE 70
IMPORTANCE 30
RELEVANCE 50
NEGATIVE IMPACT
The no-smartphone code in Greystones, Ireland, could impact Alphabet's Android-powered smartphone sales among younger demographics.
As Android-powered smartphones make up the remaining market share among teenagers, the no-smartphone code in Greystones could lead to reduced sales among younger demographics if adopted more widely. However, the impact is limited to a single town currently.
CONFIDENCE 70
IMPORTANCE 30
RELEVANCE 50
NEGATIVE IMPACT
The no-smartphone code in Greystones, Ireland, could impact Alphabet's Android-powered smartphone sales among younger demographics.
As Android-powered smartphones make up the remaining market share among teenagers, the no-smartphone code in Greystones could lead to reduced sales among younger demographics if adopted more widely. However, the impact is limited to a single town currently.
CONFIDENCE 70
IMPORTANCE 30
RELEVANCE 50
NEGATIVE IMPACT
The no-smartphone code in Greystones, Ireland, could impact Lenovo's smartphone sales among younger demographics.
As Lenovo is a popular smartphone manufacturer, the no-smartphone code in Greystones could lead to reduced sales among younger demographics if adopted more widely. However, the impact is limited to a single town currently.
CONFIDENCE 70
IMPORTANCE 30
RELEVANCE 50