Rivian's approach to customer support highlights a difference in customer experience compared to Tesla. However, it is unclear if this will have a significant impact on Tesla's sales or brand perception, as some customers may prefer the convenience of app-based assistance without human interaction.

Rivian's emphasis on human interaction for customer support sets it apart from competitors like Tesla, which rely on app-based assistance without human interaction. This approach may appeal to customers who value personal service, potentially leading to increased sales and positive brand perception.