Ben & Jerry's Message To Elon Musk: No More Paid Ads On Twitter Due To 'Proliferation Of Hate Speech'
Portfolio Pulse from Maureen Meehan
Ben & Jerry's has decided to end all paid advertising spending on Twitter due to a significant increase in hate speech since Elon Musk's acquisition of the platform. The company calls on other businesses to do the same and will maintain a presence on Twitter for now.
June 01, 2023 | 4:26 am
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NEGATIVE IMPACT
Ben & Jerry's decision to stop paid ads on Twitter due to increased hate speech since Elon Musk's acquisition may negatively impact Tesla's public image.
Elon Musk's association with the increase in hate speech on Twitter may negatively impact Tesla's public image, as he is the CEO of the company. This could lead to a decrease in consumer trust and potentially affect sales.
CONFIDENCE 75
IMPORTANCE 40
RELEVANCE 50
NEGATIVE IMPACT
Unilever, the parent company of Ben & Jerry's, may face public scrutiny due to Ben & Jerry's decision to stop paid ads on Twitter.
As the parent company of Ben & Jerry's, Unilever may face public scrutiny and potential backlash due to the decision to stop paid ads on Twitter. This could lead to negative sentiment towards the company and its other brands.
CONFIDENCE 75
IMPORTANCE 40
RELEVANCE 50