Apple's Reality Pro to Set New Trends in Mixed Reality Market: Analyst
Portfolio Pulse from Anusuya Lahiri
Apple is expected to unveil its mixed reality headset, Reality Pro, at the upcoming WWDC event. The device is priced around $3k and runs on a new operating system called xrOS. Analyst Daniel Ives maintains an Outperform rating on Apple with a price target of $205.

May 31, 2023 | 6:18 pm
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POSITIVE IMPACT
Apple's Reality Pro mixed reality headset is expected to be unveiled at WWDC, potentially boosting the company's position in the market. Analyst Daniel Ives maintains an Outperform rating with a $205 price target.
The unveiling of Apple's Reality Pro headset at the WWDC event could potentially boost the company's position in the mixed reality market. The new product, along with the maintained Outperform rating and $205 price target by analyst Daniel Ives, indicates a positive short-term impact on Apple's stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Apple's Reality Pro may compete with Meta Platforms' Quest AR headset, potentially impacting Meta's market share in the mixed reality space.
Apple's Reality Pro headset is expected to have many apps and use cases that could distinguish it from other AR headsets, such as Meta Platforms' Quest. This may lead to increased competition in the mixed reality market, potentially impacting Meta's market share and having a negative short-term impact on its stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50