Apple Leverages Tmall, China's Hottest Live Shopping Event for a Chinese Comeback
Portfolio Pulse from Anusuya Lahiri
Apple is debuting its live-shopping event on China's Tmall marketplace, targeting over 500 million users. The event coincides with China's annual '618' shopping festival and will feature products like iPhone 14 and iWatch. Apple's Tmall store is offering discounts on iPhone 14 Pro, while its JD.com store has a similar offer.
May 31, 2023 | 2:14 pm
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POSITIVE IMPACT
Apple's live-shopping event on Tmall during China's '618' shopping festival may boost sales and strengthen its foothold in the Chinese market.
Apple's live-shopping event on Tmall targets a large user base of over 500 million users in China. By participating in the '618' shopping festival and offering discounts on iPhone 14 Pro, Apple may see increased sales and a stronger foothold in the Chinese market.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Apple's live-shopping event on Alibaba's Tmall platform may increase traffic and sales on the platform, benefiting Alibaba.
Apple's live-shopping event on Tmall, which is owned by Alibaba, may attract more users to the platform and increase sales. This could benefit Alibaba as it may lead to higher revenues and a stronger position in the e-commerce market.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 80
POSITIVE IMPACT
Apple's JD.com store is offering discounts on iPhone 14 Pro, which may boost sales for JD.com.
Apple's JD.com store is offering a similar discount on iPhone 14 Pro as its Tmall store. This may attract more customers to JD.com and boost sales, benefiting the company.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60