Uber One's Farewell to Flat 5% Discounts, Offers Cashback For Other Uber Services
Portfolio Pulse from Anusuya Lahiri
Uber discontinues the 5% discount on eligible rides for its Uber One subscription service, replacing it with a 6% cashback in Uber Cash. This change may increase profit margins but risks losing customers to competitors like Lyft.

May 31, 2023 | 11:22 am
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NEUTRAL IMPACT
Uber discontinues 5% ride discounts for Uber One subscribers, potentially increasing profit margins but risking customer loss to competitors.
Uber's decision to discontinue the 5% discount and replace it with a 6% cashback in Uber Cash may increase profit margins. However, this change could also lead to losing customers to competitors like Lyft, which still offers a 5% discount on rides. The overall impact on UBER's stock price is uncertain, as the potential increase in profit margins may be offset by the loss of customers.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
Uber's discontinuation of 5% ride discounts for Uber One subscribers may lead to customers switching to Lyft, which still offers a 5% discount on rides.
As Uber discontinues the 5% discount on rides for Uber One subscribers, customers may switch to Lyft, which still offers a 5% discount on rides through its Lyft Pink membership. This could lead to an increase in Lyft's customer base and potentially have a positive impact on LYFT's stock price in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 80