HBO Streaming Service Rebranding Leaves Mac Users App-Less: What Went Wrong, Max?
Portfolio Pulse from Ananya Gairola
HBO Max's rebranding to 'Max' has left Apple Mac users without an app, as the old HBO Max app was removed from the Mac App Store without a replacement. The rebranding has also led to issues for subscribers, including login problems, crashes, and limited content access.

May 27, 2023 | 3:08 am
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NEGATIVE IMPACT
Apple Mac users are left without an app after HBO Max's rebranding to 'Max', potentially affecting Apple's customer satisfaction.
The removal of the HBO Max app from the Mac App Store without a replacement negatively impacts Apple Mac users, potentially leading to dissatisfaction among customers. This could result in a short-term negative impact on Apple's stock price.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 50
NEGATIVE IMPACT
HBO Max's rebranding to 'Max' has led to issues for subscribers, including the removal of the app from the Mac App Store and various technical problems.
The rebranding of HBO Max to 'Max' has led to various issues for subscribers, including the removal of the app from the Mac App Store and technical problems. This could negatively impact customer satisfaction and potentially lead to a short-term negative impact on Warner Bros.' stock price.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 100
POSITIVE IMPACT
Comcast's Peacock streaming service trolls HBO Max's rebranding, potentially gaining an edge over its rival.
As HBO Max faces issues with its rebranding, Comcast's Peacock streaming service takes the opportunity to troll its rival. This could potentially give Peacock an edge over HBO Max, leading to a short-term positive impact on Comcast's stock price.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 50