Tech Giants Stand To Profit The Most From The Data Privacy Revolution, Beringer Capital Says
Portfolio Pulse from Piero Cingari
Beringer Capital's report suggests that tech giants like Alphabet, Apple, and Amazon will benefit from the changes in consumer data privacy regulation. Major tech platforms are proactively providing privacy-forward solutions, while AdTech firms must find new strategies to provide customized advertising without third-party cookies.
May 27, 2023 | 2:00 pm
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NEGATIVE IMPACT
Meta Platforms may face challenges due to consumer data privacy regulation changes, as it depends on consumer data for advertising.
Meta Platforms relies heavily on consumer data for advertising, and the changes in consumer data privacy regulation may negatively impact its ability to collect data at scale. This could lead to a decrease in advertising revenue and negatively impact its stock price.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Apple is expected to benefit from consumer data privacy regulation changes as it proactively provides privacy-forward solutions and moves towards creating its own advertising company.
Apple has already blocked third-party cookies in Safari and given users the option to choose whether an app may track their behavior. This positions Apple as a leader in privacy-forward solutions, which will likely attract more users and advertisers, positively impacting its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Amazon is expected to benefit from consumer data privacy regulation changes as it works with Alphabet and Apple, who are proactively providing privacy-forward solutions.
As a major tech platform, Amazon is expected to benefit from the changes in consumer data privacy regulation by working with Alphabet and Apple. These companies are proactively providing privacy-forward solutions, which will likely attract more users and advertisers, positively impacting Amazon's stock price.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
Alphabet is expected to benefit from consumer data privacy regulation changes as it proactively provides privacy-forward solutions, such as deprecating third-party cookies on Chrome.
Alphabet is proactively providing privacy-forward solutions, such as deprecating third-party cookies on Chrome and replacing them with privacy-forward alternatives. This positions Alphabet as a leader in privacy-forward solutions, which will likely attract more users and advertisers, positively impacting its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100