The golden cross is a technical indicator that occurs when a stock's 50-day moving average crosses above its 200-day moving average. This is generally considered a bullish signal, suggesting that the stock's long-term trend may be changing. In the case of Amazon, the golden cross could lead to an increase in the stock price, especially if other factors such as price levels and company fundamentals support the bullish trend. However, it's important to note that seasoned investors don't blindly trade golden crosses and use it as a signal to start considering long positions based on other factors.