Here's How Apple Is Making iPhone More Useful Via iOS 17 When Lying Idle And A Lot More
Portfolio Pulse from Anusuya Lahiri
Apple plans to introduce a new interface for iPhones via its iOS 17 software update, Dawn, in 2023. The interface will display information such as calendar appointments, weather, and notifications when the iPhone is locked and positioned horizontally, similar to Google and Amazon's smart-home displays.

May 25, 2023 | 12:32 pm
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NEGATIVE IMPACT
Apple's new iPhone interface in iOS 17 will be similar to Amazon's smart-home displays, potentially increasing competition in the smart-home market.
Apple's new interface for iPhones will be similar to Amazon's smart-home displays, which could increase competition in the smart-home market. This may negatively impact Amazon's market share in the smart-home display segment.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 50
NEGATIVE IMPACT
Apple's new iPhone interface in iOS 17 will be similar to Google's smart-home displays, potentially increasing competition in the smart-home market.
Apple's new interface for iPhones will be similar to Google's smart-home displays, which could increase competition in the smart-home market. This may negatively impact Google's market share in the smart-home display segment.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 50
NEGATIVE IMPACT
Apple's new iPhone interface in iOS 17 will be similar to Google's smart-home displays, potentially increasing competition in the smart-home market.
Apple's new interface for iPhones will be similar to Google's smart-home displays, which could increase competition in the smart-home market. This may negatively impact Google's market share in the smart-home display segment.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 50
POSITIVE IMPACT
Apple's iOS 17 update will introduce a new interface for iPhones, making them more useful when idle and potentially increasing user engagement.
The new interface in iOS 17 will make iPhones more useful when idle, displaying information like calendar appointments, weather, and notifications. This could lead to increased user engagement and potentially drive sales of iPhones and related services.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 100