Shutterstock's Acquisition Of GIPHY Is A Strategic Move Into The Advertising Market: Analyst
Portfolio Pulse from Anusuya Lahiri
Shutterstock has agreed to acquire GIPHY, a growing library of conversational content, for $53 million of net cash from Meta Platforms. The transaction is expected to close in June 2023 and will help Shutterstock enter the advertising market. Analysts have mixed opinions on the acquisition's impact on Shutterstock's stock.
May 24, 2023 | 6:39 pm
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NEUTRAL IMPACT
Meta Platforms is selling GIPHY to Shutterstock for $53 million, but the sale is not expected to have a significant impact on Meta's stock.
Meta Platforms is selling GIPHY to Shutterstock for $53 million, which is a relatively small transaction for the company. The sale is not expected to have a significant impact on Meta's stock, as it is a minor part of Meta's overall business operations.
CONFIDENCE 80
IMPORTANCE 25
RELEVANCE 50
NEUTRAL IMPACT
Shutterstock's acquisition of GIPHY is a strategic move into the advertising market, but analysts have mixed opinions on its impact on the stock.
The acquisition of GIPHY is a strategic move for Shutterstock, allowing it to enter the advertising market. However, analysts have mixed opinions on the impact of the acquisition on Shutterstock's stock. While some view it as a low-cost call option on a depressed valuation, others believe the stock is fairly priced at current levels due to potential disruption from generative AI.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100