Impact of AI on Google's Return on Ad Spend - Analysts' Perspectives on the Tech Giant's Strategy
Portfolio Pulse from Anusuya Lahiri
Google announced 20+ new AI-integrated ad products at Google Marketing Live 2023, aiming to improve return on ad spend. Analysts from JMP Securities and Morgan Stanley maintain positive ratings and price targets for Alphabet Inc (GOOG, GOOGL).
May 24, 2023 | 6:09 pm
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POSITIVE IMPACT
Google's new AI-integrated ad products aim to improve return on ad spend. JMP Securities analyst maintains Market Outperform rating and $132 price target.
The new AI-integrated ad products are expected to improve Google's return on ad spend by personalizing consumer experiences, reducing friction for advertisers, and better allocating campaign dollars. This positive outlook is reflected in the analyst's Market Outperform rating and $132 price target.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Morgan Stanley analyst maintains Overweight rating and $140 price target for Alphabet Inc (GOOGL) following the announcement of AI-integrated ad products.
The AI-integrated ad products are expected to improve advertiser performance and reshape Google's products from Search to YouTube. The positive outlook is reflected in the analyst's Overweight rating and $140 price target.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100