Ulta Beauty's stock price has shown mixed results after past earnings announcements, with both positive and negative price changes. Given the uncertainty in predicting the stock's short-term movement based on past performance, a neutral score of 0 is assigned. The relevance is 100 as the article is entirely about Ulta Beauty, and the importance is 80 as earnings reports are significant events for investors. The confidence level is set at 85, considering the available data in the article.