"Paramount+ Launches A Custom Roku City Neighborhood" - Roku Newsroom
Portfolio Pulse from Happy Mohamed
Roku announced that Paramount+ will become the first entertainment brand to launch a custom Roku City Neighborhood, featuring brand-specific visuals and destinations. The beta offering has reached capacity with advertisers through Q3 2023.
May 24, 2023 | 1:14 pm
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Roku partners with Paramount+ to launch the first custom Roku City Neighborhood, reaching capacity with advertisers through Q3 2023.
The partnership with Paramount+ for the custom Roku City Neighborhood showcases Roku's ability to attract major entertainment brands and advertisers. This collaboration is likely to boost Roku's advertising revenue and enhance its platform's appeal, potentially driving up its stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100