Bing vs. Google: Microsoft's Daring Attempt to Outshine Google in the Search Game
Portfolio Pulse from Anusuya Lahiri
Microsoft has introduced AI upgrades to its search engine Bing and cloud services in an attempt to compete with Google. The updates include live search results from Bing to ChatGPT, expanded plug-ins for seamless business transactions, and an AI assistant for Windows users starting in June.

May 24, 2023 | 11:08 am
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POSITIVE IMPACT
Microsoft's Bing introduces AI upgrades to compete with Google, potentially increasing its share in the $286 billion search advertising market.
Microsoft's AI upgrades to Bing are aimed at capturing more of the search advertising market, which is estimated to be worth $286 billion globally. The new features, such as live search results and expanded plug-ins, could attract more users and advertisers, potentially increasing Microsoft's revenue and positively impacting its stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Microsoft's Bing AI upgrades pose a competitive threat to Google's search engine dominance.
Microsoft's Bing AI upgrades are designed to compete with Google's search engine. As Bing improves its features and capabilities, it could potentially attract users and advertisers away from Google, negatively impacting Google's revenue and stock price in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Microsoft's Bing AI upgrades pose a competitive threat to Google's search engine dominance.
Microsoft's Bing AI upgrades are designed to compete with Google's search engine. As Bing improves its features and capabilities, it could potentially attract users and advertisers away from Google, negatively impacting Google's revenue and stock price in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80