Take-Two CEO Discusses $70 Game Price, Says The Company Has Not Seen 'Pushback' From Consumers
Portfolio Pulse from Franca Quarneti
Take-Two Interactive Software CEO Strauss Zelnick stated that the company has not faced significant backlash regarding the new $70 price point for its video games. Other industry giants such as Sony, Activision Blizzard, Electronic Arts, Square Enix Holdings, Microsoft, and Nintendo have also adopted this pricing strategy.

May 23, 2023 | 8:54 pm
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Take-Two Interactive Software has not faced significant backlash regarding the new $70 price point for its video games, which has been adopted by other industry giants.
The lack of significant backlash for the $70 price point suggests that consumers are willing to pay the increased price for high-quality games. This could maintain or potentially increase Take-Two's revenues in the short term. However, the fact that other industry giants have also adopted this pricing strategy means that the competitive landscape remains unchanged, which is why the score is neutral.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 100