GIPHY To Divorce from Meta: Shutterstock To Buy The Company While Meta Secures Access Rights Content
Portfolio Pulse from Lekha Gupta
Shutterstock is set to acquire GIPHY from Meta Platforms for $53 million, expanding its API ecosystem and gaining major global partners such as Microsoft, Instagram, Facebook, and more. Meta has secured an API deal with Shutterstock for continued access to GIPHY's content.
May 23, 2023 | 2:16 pm
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NEUTRAL IMPACT
Meta Platforms has sold GIPHY to Shutterstock for $53 million and secured an API deal with Shutterstock for continued access to GIPHY's content across its platform.
While Meta has sold GIPHY, it has secured an API deal with Shutterstock for continued access to GIPHY's content. This ensures that Meta's platforms will still have access to GIPHY's vast library, maintaining the user experience and engagement on its platforms.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80
NEUTRAL IMPACT
Microsoft is one of the major global partners that Shutterstock will gain through the acquisition of GIPHY.
Microsoft is mentioned as one of the major global partners that Shutterstock will gain through the acquisition of GIPHY. However, the direct impact on Microsoft's stock price is likely to be minimal as the partnership is not expected to significantly affect Microsoft's overall business.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 40
POSITIVE IMPACT
Shutterstock's acquisition of GIPHY expands its API ecosystem, adds major global partners, and boosts its generative AI and metadata strategy. The deal is expected to close in June 2023.
The acquisition of GIPHY will significantly expand Shutterstock's API ecosystem and add major global partners, boosting its generative AI and metadata strategy. This is expected to have a positive impact on Shutterstock's growth and market position.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100