Inside Apple's High-Stakes MR Headset Launch: Gurman Highlights Key Players Involved
Portfolio Pulse from Shanthi Rexaline
Apple is expected to launch a developer version of its mixed-reality headset at the Worldwide Developers Conference in June. Thousands of employees have contributed to the project, which Bloomberg's Mark Gurman calls one of the riskiest launches in decades. Key players involved include Mike Rockwell, Jeff Williams, Dan Riccio, and Greg Joswiak.
May 22, 2023 | 1:07 pm
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Apple's marketing chief, Greg Joswiak, is unlikely to use the term 'metaverse' while marketing the mixed-reality headset, which has become a bane for Meta Platforms.
The decision by Apple's marketing chief to avoid using the term 'metaverse' while marketing the mixed-reality headset is a minor detail in the overall news. It may indicate Apple's intention to distance itself from Meta Platforms and its metaverse vision, but it is unlikely to have a significant short-term impact on Meta's stock price.
CONFIDENCE 80
IMPORTANCE 20
RELEVANCE 20
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Apple's mixed-reality headset launch is expected in June, with key players like Rockwell, Williams, Riccio, and Joswiak involved. The launch is considered one of the riskiest in decades.
The launch of Apple's mixed-reality headset is a significant event for the company, as it represents a new product category. The involvement of key players like Rockwell, Williams, Riccio, and Joswiak indicates the importance of the project. If successful, the launch could strengthen Apple's position in the tech industry and potentially boost its stock price. However, the riskiness of the launch also means that there is potential for negative impact if the product fails to meet expectations.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100