YouTube Is Chasing The Ad Revenue Dream... And Leaving Users Behind?
Portfolio Pulse from Ananya Gairola
YouTube, owned by Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), generated $40 billion in revenue in the past 12 months, primarily driven by advertisements. The platform recently introduced 30-second unskippable ads for televisions and implemented measures to prohibit ad-blockers, potentially pushing users towards paid subscriptions or forcing them to watch unskippable ads.
May 19, 2023 | 11:30 am
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POSITIVE IMPACT
YouTube's aggressive pursuit of ad revenue, generating $40 billion in the past 12 months, may impact Alphabet Inc.'s stock price in the short term.
YouTube's aggressive pursuit of ad revenue and its recent initiatives to introduce unskippable ads and prohibit ad-blockers may lead to increased revenue for Alphabet Inc. This could positively impact the stock price of GOOG in the short term.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
YouTube's aggressive pursuit of ad revenue, generating $40 billion in the past 12 months, may impact Alphabet Inc.'s stock price in the short term.
YouTube's aggressive pursuit of ad revenue and its recent initiatives to introduce unskippable ads and prohibit ad-blockers may lead to increased revenue for Alphabet Inc. This could positively impact the stock price of GOOGL in the short term.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100