Sony Music Masterworks Acquires A Majority Stake In Spain-Based Live Event Producer And Promoter, Proactiv Entertainment; No Financial Terms Disclosed
Portfolio Pulse from Happy Mohamed
Sony Music Masterworks, a division of Sony Music Entertainment, has acquired a majority stake in Barcelona-based Proactiv Entertainment, a leading producer of live music and experiential events. Proactiv Entertainment has sold 2 million tickets over the last 5 years and works with top talent and brands to stage concerts, festivals, and live productions.
May 18, 2023 | 2:57 pm
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Sony Music Masterworks acquires a majority stake in Proactiv Entertainment, expanding its live music and experiential events portfolio.
The acquisition of Proactiv Entertainment by Sony Music Masterworks will expand Sony's live music and experiential events portfolio, potentially increasing its revenue and market presence in the live entertainment industry. This could have a positive short-term impact on Sony's stock price.
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