Are You Ready Kids? Here's Why Spongebob SquarePants NFTs Could Be Coming Soon
Portfolio Pulse from Chris Katje
ViacomCBS Inc (NASDAQ:VIAC) has announced a partnership with RECUR to create and sell digital products and collectables as NFTs, based on its vast media property portfolio. This move aims to increase brand awareness and engagement, potentially attracting first-time NFT buyers and a younger audience. The NFTs, expected to launch in spring 2022, will be chain-agnostic, allowing purchases with credit and debit cards, unlike traditional NFTs that use Ethereum (CRYPTO: ETH).
October 15, 2021 | 11:36 am
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ViacomCBS's partnership with RECUR to create NFTs could enhance brand engagement and open new revenue streams, potentially attracting a younger demographic.
The partnership with RECUR to create NFTs based on ViacomCBS's extensive media library could significantly enhance brand engagement and awareness, especially among younger demographics. This move could also open new revenue streams for ViacomCBS, positively impacting its stock in the short term.
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