'Wonder Woman 1984' Generates $38.5M In Global Ticket Sales On Debut Weekend
Portfolio Pulse from Mohit Manghnani
'Wonder Woman 1984' generated $38.5M globally on its debut weekend, with $18.8M from China. The film's simultaneous theater and streaming release on HBO Max is controversial, as it may boost HBO Max subscriptions but affects traditional cinema revenue.
December 21, 2020 | 8:16 am
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AT&T's Warner Studio released 'Wonder Woman 1984' both in theaters and on HBO Max, generating $38.5M globally. This strategy aims to boost HBO Max subscriptions amid pandemic challenges for cinemas.
The simultaneous release strategy is designed to enhance HBO Max's appeal, potentially increasing subscriptions. Despite lower box office revenue, the move aligns with AT&T's focus on streaming growth.
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